I’d argue that no, they weren’t (although you’d have to read ‘The Game’ and decide for yourself). What struck me was this: the biggest factor making a difference for these guys was their attitude and confidence. It wasn’t about dressing up in crazy gear, planning every interaction 5 steps ahead or any of their canned conversation-starters. It was about having the belief (and attitude) that the girls in question were attracted to them from the get-go. That made the biggest difference between success and rejection.
The most rewarding business you can get, the best testimonials, come from clients who know you. Clients who’ve gone the distance. How do you find these clients? Don’t be a marketing P.U.A. That’s not to say you can’t have a bit of fire or sizzle to your marketing or promotion- as long as there’s real meat to go with that sizzle- with chips, salad and beer on the side to give 'em real value! The trick to growing your business without having to spend time over and over chasing new leads, is to think long-term. Work on building real relationships with your existing clients, give them reason to keep coming back, because they’ll be the most valuable people to you in the long-run. You might not win these people over in a single night- perhaps not even in a week or a month. But once you’ve won their trust and built that crucial relationship with them? They’ll be the gift that keeps on giving.
In all the time and money you invest in marketing, keep your focus on them. Business isn't a game. It's a get-to-know-you.