“I’ll be back!”
“I AM your father.”
“We’re gonna need a bigger boat.”
“I’m the king of the world!”
“Frankly my dear, I don’t give a damn”.
Why is it that we know the reference and the movie they come from, even if we haven’t seen the movie? What does this have to do with writing a blog on the regular?
Over the past month I’ve shared the key steps to keeping a regular blog- from brainstorming, to identifying the hot topics, presenting yourself as “the solution” and (last week) finishing with an offer they’ll find it hard to walk past. But following all these steps to the letter will still fall apart if you ignore one crucial element of writing- this applies regardless of whether you write a business blog, a personal blog, an instructional e-book or the next aspiring work of cult fiction:
You’ve gotta KISS*
No matter how life-changing your ideas or how fascinating your story is, if you trail off with pointless details your readers will trail off before the end. Mission failed. Your blog post is a highway with a tempting destination sign. Once your readers start the journey, you want to give them the shortest route possible to the end (the answer or shared discovery and then the special offer). Wandering details are like traffic jams and potholes. Get rid of them. Keep your post as short and sweet as possible. Stick only to the key details. Every paragraph, every sentence, should have a specific aim. Either it should be sharing information relevant to the narrative (the people in it, the places, data or facts), or it should move the story forward.
To ensure you’re not leaving your readers stranded midway through your post, ask yourself: what is your post about in one sentence? If you can’t do this without a full stop or even a comma to break up the answer, there’s a good chance you need to split your idea into two or more smaller posts.
For example- when I sat down to write this, I asked “What is this post about in one sentence?”
My answer: Keeping your blog posts as short and sweet as possible.
Making every sentence and paragraph directly relevant to the story will mean you get your message across in less time and with less words. Your readers will hang on from start to finish. Your key message will stick in their mind, like the memorable “short and sweets” from movie history I reminded you of at the start.
If you want to discover how your message can instantly stick in the mind of your leads and existing customers, contact me today for your free, 30 minute consultation. I still have time slots available this next week. If you're one of the few who realise the difference between reading vs reading and taking action, I'll remind you of the words of W. Clement Stone: Do it now!
Let’s see if we can’t take your marketing message from background ad to Blockbuster:
* Keep It Simple, Stupid