I recently listened to a woman who specialises in Facebook marketing talk about ‘wall’ sites and my own website is currently being redeveloped, and these things caused me to think of how far my site has come since the original. It was a content rich, design poor site that (it has to be said) was really quite boring. Some of the current changes being made to my site will be fairly noticeable, others more subtle. Even the small changes to your site are important- the reason being that, as I mentioned, your website is often the very first chance you get to make an impression on customers. If they can’t understand the web content clearly or the site is visually poor, that can be just enough incentive for them to search elsewhere and your chance at ever selling to those people is virtually dead, in a matter of seconds.
My point is that paying that extra level of attention to even the small details of your website, means that your target audience are more likely to pay that extra level of attention to your website- and are more likely to pay for your products, time or services. It all pays! With the technology available to us now, having a ‘wall’ site is increasingly becoming a thing of the past.
Hold on- what is a 'wall site' anyway?
A ‘wall site’ is a terminology to describe a website that has no links or interactive content. There are no cyber doors for your customers to enter though and take a longer virtual tour of your business and the full range of what you offer visitors, no cyber windows through which to get a better view of your business. If you have a website with no links to your business blogs, social media pages, no online contact forms or no video links, chances are you have a ‘wall’ site. How interesting is it to stare at a wall? Anybody who browses your site feels the same way!
Perhaps having video content on your site isn’t necessary, or keeping a blog isn’t important (for the time being at least). However, the more interactive your business website is, the more browser friendly your site is in terms of aesthetics and navigation, the more links you have to your social media pages/ blogs, the more incentive people have to stick around longer. This translates into increased sales. I’m sure I’m not the only person who is especially interested in that!
So if you’re yet to launch your own business website, take the extra time to launch a site your target market will enjoy browsing. If you have a website and it is a ‘wall’ site- why not tear it down and build the online, interactive business premises of your dreams? If you don’t know the first thing about how to accomplish this, contact us! I know plenty of people who can do great things with websites whether it be interactive content, written content, web design or SEO. I’ll even call in David Hasselhoff to wear his funky jacket and sing when that old ‘wall’ site of yours comes tumbling down!