Sometimes, explaining the thought process that comes with writing content that your audience will find engaging can be a task in itself! The following article (courtesy of Yael Grauer) sums it up so well, it could have been titled 'Copywriting 101'. This article, more than most, sums up what goes on in the mind of a copywriter with every new project, every new blog post or every editorial piece that we sit down to brainstorm over. Hopefully this article also helps you with your written endeavours- in whatever form that may be! As for what relevance the above image has to the subject matter? You'll just have to read on and discover for yourself!
http://www.copyblogger.com/complex-content/
* KISS= Keep It Simple, Stupid.
http://www.copyblogger.com/complex-content/
* KISS= Keep It Simple, Stupid.