Now I know that your marketing is typically focused online- be it your website, social media pages, YouTube channel, e-mail list etc.
But in reality, you're not at your computer 24/7, are you?
While having an SEO-friendly online presence and a clear marketing message is great, there's another form of marketing that elevates you to the rarified status of "true expert":
Your ability to market in person.
If you're able to confidently and clearly explain your speciality, on the spot, it goes a long way towards leaving a bold first impression on potential customers and strategic alliances. It says: "I know my business inside and out. I am the real deal".
You want to become a pro at conveying this to people?
First of all: search online for the names and phone numbers of all the businesses or groups out there that fit your key target audience. They are all your potential customers.
Then: compile a list of all these suitable businesses, along with their contact numbers, and create your call script. It goes without saying you want this call script to be short and hit your main selling points.
Then pick up the phone, take a deep breath...and get calling.
The aim of this is twofold.
First of all, you want to ad new names to your online database. They might not be interested in what you can offer right now but...in future...they just might be. Making the effort now pays off when their situation changes and you're the name that's stayed at the back of their minds. The law of reap and sow in effect...
Second of all: the more people you cold call, the more you fine-tune your call script, the better you memorise it and the more persuasive you are at your spiel?
The better you become at selling yourself!
The more concise and confident you are if (sorry, when) you find yourself at a networking event, function or social gathering and that dreaded "What do you do?" question comes up. You never want to be lost for words or put on the spot when you have a golden chance like this. Because you just never know when you might meet that valuable contact. It's your moment to shine, so seize it!
In the meantime: make your cold calling list, write up your spiel, pick up the phone and be prepared...