You know how last week I kept you waiting on the answer to how you can boost your sales tenfold? Well here’s the answer you’ve been hanging on for:
Keep a regular blog.
There it is! Now the bad news:
If you close this window now, rush off and think that brainstorming a post every week will be enough for sales to leap into your business like fish leaping into a boat, you’ll end up disappointed on a Biblical level.
It’s not that simple!
If you want to do it right, you’ve got to follow the steps I’ll take you through and have a procedure in place. Plus, you’ve got to know what to write. Knowing what to write will usually require a fair bit of research. Research into your customers’ buying habits, background checking their tastes, interests, queries and feedback. It’ll probably require sleuthing online and offline, studying your clients, your leads and your competitors. If you have a sales team? You’ll want to chat with them too.
Because before you begin to write anything, you’ve gotta know the answer to a simple question that will save you a tonne of money and time if you bother to be thorough with the answer:
What will grab your target audience?
As a general rule, just 20% of your existing customer base contributes 80% of all the money flowing into your business. You want to especially target these people. Find out all you can about them. What do they want? What are they worried about? What do they love? What are their number 1 pet peeves, dreams and desires? Who else do they follow? What else are they buying?
Get specific with these questions, because once you have the answers, it’ll become a lot clearer what you should cover in all of your blog posts. The more a new post you’ve written hits one of their “hot spots” the more likely it is they’ll drop everything to read up on it. Just take a look at the magazines you see while you’re waiting in line at a supermarket checkout. Look at the headings. Those headings are given their relative size based upon the “hot spots” of their key reader base. Right there is your clue. So women (generally) can’t wait to find out the latest celebrity gossip or the hot new fashion “must haves”, and the blokes will pick up a magazine to learn 7 new ways they can get more sex and how to get ripped in 30 days. You might roll your eyes, but that’s what sells!
So long as you know what the “hot spots” of your most valuable customers are, you’ll be tapping into an ever-lasting well of content to write about. And it’s a well they’ll keep coming back to.
Now go ahead and do your sleuthing! Next week, I’ll be revealing how to ensure your past customers, existing customers and valuable leads can’t get enough of you…