#7- Write It!
You have the theme of your posts, summed up in a sentence for each of them. Now is the time to write! Don’t hold back, let whatever relevant ideas enter your mind manifest in the words you write. Go and be free! Don't put the handbrake on by stopping to go back and edit as you do this. Write until your hand is sore or your brain aches from glaring at the computer screen. The clean-up job comes later on...
Before you start scaling back your drafts, ideally you should wait at least a day before you do it. Clear your mind, go for a walk, tend to other tasks, catch up with friends. You want to come back to your draft posts with a renewed mindset. This enables you to more readily identify what can be cut, plus what might have been left out of your initial draft. Ensure that every sentence of your post, in some way, advances the story. Crop out any pointless details, tighten the belt on any sentences that hang over. All of this decreases the risk of your reader losing patience and abandoning your post before they get to the end. Keep it as short and sweet as possible. Doing this will make the next step more effective- and it’s a major one…
#9- Call To Action
Once you’ve edited your posts, you want to drop in the element that’ll get the phones ringing and the renewed boost of sales ticking over. Include your call to action- that amazing offer they can't refuse. Whether you include this with every one of your 12 posts or leave it until the final post after you’ve hit their “sweet spot” and got them ready to buy, is up to you to discern (and if you still can’t figure out the best course of action, talk to me).
Include an image for all of your posts. Make it as interesting yet relevant to your post as possible. I have great respect for anyone who manages to include a seemingly irrelevant title image that goes on to relate to a single sentence from their blog. Then you want to distribute the link to your blog across all of your media platforms (be it marketing e-mails, LinkedIn, Facebook, posted on your website or wherever else). Leave no stone unturned, make sure it goes out to all the relevant platforms and the groups you can think of.
The more you follow this procedure, the better you’ll be at writing 12 blog posts from start to finish, and the better you’ll be able to identify what hits and what misses in regards to your target audience engaging with your content and acting upon it.
Now, while going through all of these 10 steps becomes easier the more you do it, there’s no avoiding the fact that it takes time. Even for somebody like me, it’s still a time-consuming process, and I do this for a living! So if you’d rather delegate this 10-step task to somebody else, I understand. I’d be happy to sit down with you and suggest how you can make it a bigger hit with your target audience, that translates into more repeat business and more money coming into your business. The consultation is free, but time is limited so get it scheduled ASAP. First in, first serviced. The beginning of brilliant blogging is just a click away!