Back when I studied animation, there was one such subject- called Reading the Visual. I failed the class first time I took it. The new concepts and ideas were so difficult to grasp- not just for myself but for quite a few other students as well. I found it a laborious subject and, of course, it was compulsory. I don’t miss that subject one bit! But here’s what it did teach me:
That the perception you have of an image, video or text, might not necessarily be the same as what other people see- in some cases, they see the same thing quite differently!
It’s true that we’re visual learners- even I’ll admit that I prefer to see pictures than read lines and lines of text in order to understand a point. But if your online marketing content consists only of nice photography and sharp graphics, is that going to be enough to tell your target audience what they’re eager to hear and have them primed for you to make the sale?
The problem with relying too heavily on images to market yourself with is that pictures are too open to interpretation. The meaning behind those images can easily get fogged out by people’s own biases and individual perception of what those images represent, in relation to what you do and why that’s exactly what your target audience wants. Your basic message could get completely “lost in translation”, even if it’s a simple one!
Having the right words that enable your target audience to understand your marketing message crystal clear- combined with professional photography and sharp graphics- is a killer combination . Get these three elements on point, and all that’s left to do is to clearly define the benefits of what you’re selling to your target audience. Nail this down, and finding more people ready to buy from you is like trying to get wet on a rainy day!
As a copywriter, I’m trained in fine-tuning your written marketing content so that your target audience will be able to understand- quickly and easily- why coming to you is the best decision they could make. If you want to start this fresh year certain that your target audience understand the language you’re speaking, let’s talk!
Remember- it’s true that a picture tells 1000 words- but you still need words to make sure they understand what you’re saying!