“Method acting?” you ask.
Yes, that is what I mean. But not in those literal terms. I’ll get to that soon…
Owning your own business or holding a high ranking position in any area, it’s assumed that you have a great idea of how your product works, the processes involved in carrying out your service, the technical aspects of what you do- all those details however big or small that make up your line of work. Yet between opening and closing hours, between selling another item or carrying out another service, something is still getting lost in translation. Why is it so hard to successfully reach the very people you know you can help?
It’s like you want to wave your arms about right in front of these people. You want to shake them up and say “Come on, can’t you see what I can give you? Do you have even half an idea what I can do for you if you let me?” You’re so close to these people. You see them at networking events. You pass them on the street during your lunchbreak. You sit behind them in traffic. You make polite conversation with each and every one of these people as they come into your store. Then you watch them leave, wondering how they came so close, yet so far?
You do this. You do that. You observe this. You observe them, and that and they. The reason you still aren’t making that connection? The answer stares you in the face. What is that answer?
The answer is YOU. It’s not about YOU and what YOU do, or what YOU sell. Not that I’m accusing you of being self-centered! I’m saying that your focus is on the wrong person in all of this. It’s not really about what you like, what you want or what you think. It’s about what’s going on with them. They are your target market. They are the reason YOU spend so much time and effort doing what you do best. They are the reason you’re in business! Perhaps it’s time to narrow your focus down on them a bit more. How do you do this?
I don’t mean taking the extreme measures I shared right at the start. By method acting, I mean to get so deeply into the mindset of your target audience that you begin to think and act the same way as they do. Where do they visit? What do they buy? Who do they know? Who do they see the most? How does that affect them? What do they really want from somebody like you? Ruminate on this long enough, and the answers will appear as if they were written in magic marker. Boom- the answer to your problems is right there!
Start living in the head of your target market. Become a marketing method-actor. It’s really that simple! The more you know what it’s like to be the people you’re selling to, the more of them you will sell to- and the more of them you will attract. Just through shifting your focus to them instead.