1. "I don't know what I'd write about".
2. "I don't have time"
I'm not going to ask your permission, I'll be up front and say it anyway:
There is an absolute shitload you could write about. And considering some of the other tasks you invest time for that are bringing minuscule returns? You definitely can make time for this. If you only knew the what you had to gain from regular blogging on a mid to long-term scale, you'd absolutely make time to do it!
If you're not convinced and think I'm just playing the hard-sell, I can't stop you. Although if you want that opinion to have more weight behind it, take these three points on board before you do so:
#1. Blogging Converts Your Doubting Thomases
In this social media age, people making big promises in exchange for big dollars are like glasses of orange juice at an OPEC convention. But-
I don't care how revolutionary or time/ money saving your product is.
Your service might literally save lives. So what?
If your online marketing consists of little more than trying to sell this promise to me, I'll look for any reason to doubt it! I'm not a naturally cynical person, but a lot of your potential customers are.
They've had sweet nothings whispered in their ear before. They were promised great results and handed over mega dollars, believing their prayers were answered.
Except the reality fell short of their giddy expectations.
They got their fingers burned and, wounded, they now put their defences up when a good, honest person like you comes along.
It's not you, it's them.
But they can be won over. And if you won some of these people over, they would pay BIG for what you will bring them- over and over again. So how do you do it?
You do it by winning their trust, steadily. Don't try and sell to them.
Focus on educating them.
Build a relationship with them. Allow them to get to know YOU. Not just "business" you, but personal, life-story you.
Allow them to keep reading fresh blog posts and their defences will soften.
They'll stop glancing at their wounds and start falling for you.
The more they read from you and realise you're one of the rare good, honest ones out there, the more they'll trust you. Once they trust you? Once they recognise you CAN fill that hole for them and bring what they seek?
They WILL stop doubting and THEN they will happily pay you. So get writing!
#2 Blogging Puts YOUR Name In Bright Lights
If you feel as if I singled you out right at the top of this post when I said "I bet I know what your excuses will be", don't take it as a personal attack. The thing is, I only predict these answers because SO MANY people DON'T blog for these same reasons.
But here's a beautiful thing for you to realise:
Plenty of the people NOT blogging- and making these same excuses- are your competitors.
What better reason to sit down, start writing, get your name out there and get the edge over them right away? Because guess who your ideal leads will contact first when they need what you sell or specialise in?
The one person who bothered to introduce themselves and start the conversation 3 months, 9 months, a year ago...
So start writing, because soon enough that lucky person who wins the sale will be YOU.
#3 Blogging Is Your Written Right To Premium Pricing
The more frequently you sit down to write a new blog and post it, the more people discover who you are what what you do best.
The more they learn about you (on a personal and professional level) the more they come to trust you.
The more they trust you, the more they respect you.
The more they respect you, the more they'll talk about you to other people. Some of those other people will check your blog posts out for themselves and some will share them with a third degree of contacts you haven't even reached before.
The more your name gets out there, the more leads come to you.
The more leads come to you, the more sales come to you.
The more in demand your product is? The more heavily booked you are?
The law of supply and demand, my friend.
You can put your prices up for what you might very well ALREADY be selling or doing right now.
Every blog you sit down to brainstorm, write and distribute increases your odds of becoming that trusted, highly paid expert.
So, To Wrap This Up:
Yes, writing and keeping a regular blog takes time. It always takes considerable time, not matter how long you do it for. But the amount of time and energy you've wasted in other areas won't pay half of what you can gain from just keeping a regular blog. By doing so, you're instantly a leap ahead of a large number of your competitors.
Most importantly? Sooner or later the scales will tip in your favour. The payout?
You become THE expert. You get more sales. You get paid more for every single one of those sales.
Aren't those 3 reasons you should absolutely be blogging?
To get started on your blogging journey, here's an easy step-by-step guide: